
Cat Cantella
Business Consultant / Strategy and Operations / Fitness Expert
Empowering fitness entrepreneurs and high-performers through strategic business operations, elite performance coaching, and transformative leadership training.

Building Strong Teams and Better Businesses
I have spent over 10 years working in the fitness world. For more than five years, I owned and ran AMP Fitness, where I learned how to build a strong team and a successful gym. Now, I use that experience to help other gym owners. I teach them how to grow their business while making sure they take care of their community.
My approach combines leadership training with coaching that is backed by science. Whether I am teaching other coaches, fixing gym operations, or training top athletes, my goal is always the same. I want to help you reach your goals by using a smart plan and putting people first.
Service Offerings
Consulting & Strategy
Business Strategy & Operations
Comprehensive guidance on gym ownership, operational efficiency, and scalable business systems.
Team Leadership & Development
Mentoring for head coaches and staff to build high-performing cultures and member retention.
Workshops for Owners
Hands-on training sessions focused on sales strategy, KPI management, and community building.
Performance Training
Hybrid Performance Model
The best of both worlds: Combining virtual programming with specific in-person milestones.
Virtual Coaching & Planning
Weekly written plans and 1-on-1 virtual sessions designed for consistency and accountability.
Goal-Specific Training
Evidence-based strength and recovery programs tailored to your unique objectives.
Testimonials

"Training with Cat has been one of the best decisions I have made for both my physical and mental health. She truly cares about every individual and it shows in her work. She is high energy, upbeat, and training with her is always so much fun! I look forward to every season with Cat because not only is she a phenomenal trainer, but an even better human. Thanks to Cat I have regained my heath, confidence, and a desire to push my physical limits."
Experience
AMP Fitness Personal Training
Owner / Trainer
- Lead 15+ one-on-one sessions weekly, providing customized programming for performance and recovery.
- Design and implement specialized programs in collaboration with local country clubs and community partners.
- Developed specialized rehabilitation programs for high-visibility clients, featured in Men's Health.
AMP Fitness
Business Owner
- Direct all aspects of daily operations, facility programming, and workout template design.
- Manage a team of six coaches, overseeing payroll, performance reviews, and professional development.
- Lead membership sales initiatives and community events for 100+ participants to drive retention.
F45 Training
Coach
- Deliver high-energy group fitness coaching focused on interval training and technical safety.
- Build strong community connections through motivating and inclusive class environments.
- Maintain high brand standards across specialized workout formats and member engagement.
Pure Power Yoga
Yoga Instructor
- Instructed yoga classes integrating strength, flexibility, and mindfulness practices.
- Designed restorative and performance-focused sessions for practitioners of all levels.
- Coordinated with studio leadership to support workshop initiatives and brand growth.
Orangetheory Fitness
Studio Manager / Coach
- Led a team of 20+ staff members while overseeing all daily operations and performance metrics.
- Consistently exceeded monthly sales KPIs through strategic outreach and team accountability.
- Executed 50+ community events to strengthen brand visibility and local market presence.
Let's Connect
Whether you're looking to transform your health or discussing professional opportunities, I'd love to hear from you.

